As part of its CBS Cares campaign, the television network is launching a holiday series of public service announcements (PSAs) to promote female health. The Christmas Pap Smear PSA features actor Chris Beetem who urges gift-givers to offer women “the gift that even Santa can’t deliver.”
The Hanukah version asks, “Want to do something special for your woman this Hanukah? Schedule her Pap smear. Just a schmear could save her life.” Then actor Josh Pais adds, “Give the gift that will light up her menorah.”
